The Anchovy Project

x Statebird Provisions 


Use long form video to tell a story that is uniquely Californian - on the San Francisco wharf, there are fish that are local and abundant, but no one is eating them. One chef has developed a protocol for receiving them just out of the water while encouraging his colleagues to eat it and save it.


Long form video capturing the special relationship between the restaurant and its’ suppliers; profiling a visionary chef.


Short film conception and production management.

VIP media screening release event.


The Anchovy Project beckons chefs and eaters to create a new market for these magnificent fish tohere than the one that currently captures them form the waters of the San Francisco Bay only to compress them into pellets that feed higher value fish in countries far away.